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Red Cross over Blue Cross

Red Cross over Blue Cross

This is one of my favorite views of Chicago Skyline. I am not a big fan of all the city lights, but watching the same over the icy reflections makes it quiet soothing. Additionally, the building that you see with the Red Cross sign, is where I get to work. That is the Blue Cross Blue Shield Tower with the Red Cross sign :)

Since 1999, the south-facing windows of the Blue Cross-Blue Shield Tower have been used to celebrate various key events. Not many realize the amount of manual work involved though. Working out of this building and seeing how it is done, makes me really appreciate all that happens behind the scenes. It starts with an idea for a punchy phrase, slogan or design that can be clearly communicated in lights. It is then sketched as an image and how it should look from exterior. Based on this, each of the 50 south-facing window blinds are opened or closed. In a 57-story structure, its quiet a task. The building staff can override the lights so they shine through the night, but there’s no mechanized system to raise or lower the shades, making it all manual work.

This shot is from one such night (March 7,2015) that showcased the tribute to 100 years of great work done by Red Cross at Chicago.

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